It's as much an opening ante in the business world as having a business card for your company.īuilding your own website used to require a lot of tech wizardry, including knowledge of servers, HTML, FTP, site registrars, and web hosting services.

You have total control over products and services you may sell and how they're delivered, too.įurther, having a real, dedicated site makes a business seem more authoritative and trustworthy than a Facebook or Tumblr presence can on its own (though you should certainly also consider those services as elements of your online presence). Another reason worth considering, for both personal and business purposes, is that building your own site gives you endless design choices. On a personal level, you wouldn't want to send prospective employers to your Facebook page, so a personal website makes more sense as an online, customized resume. Let's discuss why you need a website in the social media age. Check out our top picks below, and drop a few words in the comments section to report your experience or shout out a service you like that we haven't included.ĥ Things You Need to Know About Web Hosting The best website builders we've tested can help you get started. Rivals like Gator, Simvoly, Strikingly, and Zyro, have also popped up with their own clever twists on the process. Well-known DIY site building services, such as Squarespace and Wix, are constantly improving and adding new capabilities.

Thankfully, website builders make it easier than ever to create professional-looking, design-forward websites. Facebook pages all look alike in terms of design, but with your own website, you can create a brand image, sell products, and integrate third-party web services. This lends credibility to your business, organization, or personal brand. As opposed to a social media page, a website gives you complete control over design and content. If you want an internet presence that truly represents your organization, you also need an attractive, easy-to-navigate website.

Getting your business message to the public requires leveraging social media tools, such as Facebook and Twitter, but that's not enough.

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